Project Overview

Your London Florist was commissioned by Floraïku Paris to create a bespoke floral gifting campaign for a curated group of luxury influencers. The campaign paired Floraïku's signature fragrance presentation boxes with ikebana-inspired floral arrangements, designed to create an unboxing experience as beautiful and considered as the fragrance itself.

The Brief

Floraïku Paris required a gifting campaign that would feel genuinely luxurious and deeply aligned with the brand's Japanese-inspired aesthetic. The florals needed to complement the fragrance packaging, create a memorable unboxing moment for influencer content, and communicate the brand's values of precision, beauty and restraint.

Our Floral Approach

We drew on the principles of ikebana — the Japanese art of flower arrangement — to create compositions that felt intentional, minimal and deeply considered. Each arrangement was designed to work in harmony with Floraïku's packaging, using a restrained palette of blooms and botanical elements that echoed the fragrance's floral and woody notes. The result was a gifting experience that felt like a work of art in its own right.

The Result

The campaign generated exceptional influencer content, with recipients sharing the unboxing experience across their channels to significant engagement. The ikebana-inspired arrangements were widely praised for their originality and beauty, reinforcing Floraïku Paris' positioning as a house of exceptional craft and sensory luxury.

Client & Project Details

Client: Floraïku Paris
Industry: Luxury Beauty & Fragrance
Service: PR Gifting & Influencer Campaign Floristry
Tags: PR Gifting, Influencer Campaign, Luxury Beauty, Fragrance

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