Project Overview

Your London Florist was commissioned to create bespoke botanical styling for Golden Goose's Frutteria pop-up at The Corner Shop, Selfridges. Inspired by the charm of a traditional Italian frutteria, the immersive retail activation celebrated Golden Goose's latest collection through a carefully curated shopping experience that combined fashion, craftsmanship and personalisation.

The Brief

The brief was to create natural plant and fruit styling that brought the Frutteria concept to life while complementing the visual merchandising throughout the space. The botanical elements needed to feel authentic to the campaign, adding texture, colour and character without competing with the products on display.

Our Floral Approach

Working with a selection of fresh plants and seasonal fruit, we designed botanical displays that echoed the nostalgic atmosphere of an Italian fruit market. Every element was carefully styled to integrate seamlessly with the retail environment, enhancing the collection and surrounding the interactive Co-Creation space where customers could personalise their Golden Goose pieces.

The Result

The finished styling added another layer of storytelling to the pop-up, helping transform the Corner Shop into an immersive brand experience. The project highlights our ability to create bespoke botanical styling for luxury retail spaces, fashion pop-ups and brand activations, delivering creative installations that elevate the customer experience.

Client & Project Details

Client: Golden Goose, Selfridges
Venue: Selfridges Corner Shop London
Industry: Set Design & Produce Styling
Service: Fashion, Editorial & Set Design
Tags: Set Design, Produce Styling, Plant Styling 

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