Project Overview

Ahead of London Bridal Fashion Week, we were commissioned by Maggie Sottero Designs to create bespoke floral displays for their London showroom. The florals were designed to complement the brand’s fashion-led aesthetic while enhancing the space for buyers, press and industry professionals.

The Brief

The brief called for sculptural floral arrangements in a rich, moody palette, creating an atmosphere that felt elegant and contemporary without competing with the wedding gowns. Texture, movement and form were central to the overall design.

Our Floral Approach

Working with seasonal flowers in deep reds, plums and chocolate tones, we created a series of statement floral vases featuring red anthuriums, chocolate cymbidium orchids, cascading amaranthus, calla lilies, gerberas, kangaroo paw, fritillaria and sanguisorba.

Each arrangement was thoughtfully composed to balance drama with refinement, using contrasting textures and sculptural forms to complement the craftsmanship and detail of the Maggie Sottero gowns.

The Result

The finished floral displays brought depth, colour and movement to the showroom, creating an elevated setting for one of the most important dates in the bridal fashion calendar. The arrangements enhanced the space while remaining beautifully considered alongside the gowns.

We work with luxury fashion, bridal and lifestyle brands to create bespoke floral styling for showrooms, fashion weeks, press events and brand activations across London.