Memo Paris x Harrods Fragrance Launch

Project Overview
Your London Florist was commissioned to create a bespoke floral tablescape for the London launch of Memo Paris' Omnia Omnibus Ubique fragrance at Harrods. The event brought together luxury influencers and press in an intimate setting, and the florals were central to creating an atmosphere of immersive, sensory luxury.
The Brief
The brief required a tablescape that would translate the fragrance's olfactory world into a visual experience — drawing on the scent's key notes of iris butter, floral oud and creamy musk, as well as the campaign's rich, warm yellow palette. The florals needed to feel opulent, considered and deeply aligned with the Memo Paris brand identity.
Our Floral Approach
We built the tablescape around a palette of warm yellows, soft creams and deep amber tones, selecting blooms that echoed the fragrance's warmth and complexity. Sculptural arrangements were layered with trailing foliage and textural elements to create depth and movement across the table. Every detail — from vessel selection to bloom placement — was designed to feel intentional and editorial, worthy of the Harrods setting.
The Result
The tablescape generated significant content across influencer channels and press coverage, with the florals consistently cited as a highlight of the event experience. The installation reinforced Memo Paris' positioning as a house of exceptional sensory luxury, and demonstrated the power of bespoke floristry in elevating a fragrance launch.
Client & Project Details
Client: Memo Paris
Venue: Harrods, London
Industry: Luxury Retail, Beauty & Fragrance
Service: Luxury Event Floristry & Influencer Events
Tags: Fragrance, Luxury Retail, Beauty, Influencer Event
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